Jamie-Lee Abtar
Strategic Marketing for Travel Brands
Brand Strategy | Marketing | Partnerships
Your Success Story Start Here..
A seasoned marketing strategist with 15+ years in the travel industry, specializing in brand elevation, marketing communications, and strategic partnerships. From working with global brands like Intrepid to driving marketing and brand initiatives at Not In The Guidebooks, I combine industry expertise with a passion for inclusive tourism. I help travel businesses and entrepreneurs transform their brands and maximise their market potential.
How I help brands stand out...
In today's competitive travel landscape, standing out requires more than just great service - it demands strategic thinking, authentic storytelling, and meaningful connections. Through brand elevation, targeted marketing communications, and strategic partnerships, I help travel brands cut through the noise and make a lasting impact.
Marketing Communications
Develop powerful marketing campaigns and content strategies that resonate with your target audience and drive measurable results
Brand
Elevation
Transform your travel brand's identity and market position through comprehensive strategy development, storytelling, and targeted communication plans.
Strategic
Partnerships
Create meaningful collaborations and strategic alliances that amplify your brand's reach and impact in the travel industry across trade and consumer.
ABOUT
Transforming travel brands through strategic marketing and authentic storytelling has been at the heart of Jamie-Lee Abtar's 15-year journey in the industry. As the marketing and partnerships lead at Not In The Guidebooks, a B Corp certified company, she combines commercial expertise with a commitment to sustainable tourism.
As founder of 2219 Media, she helps travel businesses elevate their brands and maximize their market potential. An ITT Future You ambassador, Jamie-Lee champions diversity in travel while advising brands on inclusive marketing strategies.
An engaged industry voice, she regularly speaks and moderates at conferences on marketing excellence, sustainable tourism, and brand elevation. She shares her expertise through guest lectures at universities and hosts 'In The Travel Know' podcast, featuring travel's influential leaders.
Featured in Forbes and Harper's Bazaar, Jamie-Lee continues to shape the future of travel marketing while balancing her role as a mother of two. Follow her behind the scenes journey @thetravelmarketer.
Join our community of marketers in travel and hospitality
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